Anton Soulier
Founder, Taster

Meet the founder

When it comes to food delivery, Anton Soulier knows his onions. In fact, he has an almost unfair advantage: he was the seventh employee at Deliveroo. Post-covid, consumers’ appetite for home dining has only grown, but bricks and mortar restaurants have had mixed success when it comes to adapting their food for delivery. Anton’s vision, for a digital-only restaurant brand, with packaging, menus and experience designed around the takeaway, has already proved a hit with consumers – and promises to seriously accelerate the penetration of ecommerce within food.

“Since day one, the support we’ve had from the team at Octopus has gone above and beyond a traditional investor-investee relationship. I’m extremely grateful for their expertise and immensely proud of our partnership.”

Anton Soulier, CEO and Founder, Taster

Why we invested

Online food delivery for restaurants and platforms is now worth $21bn annually, but with a total European food market of $1.7trn, online penetration is lagging behind other retail categories. When we met Anton, and heard more about Taster, we recognised that founder and start up are perfectly placed to make a material difference to the speed of online adoption. Its unique model lends itself to rapid scaleability, meaning their solution is well-positioned to reach not just densely-populated urban areas, but less well-served areas as well. The Taster team’s ambition is to build Europe’s biggest online restaurant chain, and with their pioneering founder’s proven pedigree, we’re delighted to help them realise it.

Initial investment stage

Series B

First invested

2021